What is Content Marketing Strategy?

1. Set your content marketing strategy’s goal

2. Determine your content marketing strategy’s audience

  • Who do they trust? In most industries, there are influencers. These are people that your target audience trusts, which means partnering with that influencer could offer immense value to your content marketing plan and business goals. Browse social media, as well as forums, and you can probably spot a few influencers your audience trusts.

3. Audit your content

4. Write your content guidelines

5. Brainstorm your content

6. Develop your content management process

7. Measure your content strategy’s success

Why is content marketing important?

1. Generates new leads

2. Creates brand awareness

3. Cost-effective

4. Encourages conversions

5. Boosts your search engine rankings

6. Builds trust with your consumers

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Entrepreneur and graphic designer. Owner of DeCast Design. MS in Human Rights. World Citizen and freelance writer. Madrid based. www.decastdesign.com

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Manuel Castañeda

Manuel Castañeda

Entrepreneur and graphic designer. Owner of DeCast Design. MS in Human Rights. World Citizen and freelance writer. Madrid based. www.decastdesign.com

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