What is Content Marketing Strategy?

1. Set your content marketing strategy’s goal

2. Determine your content marketing strategy’s audience

  • Who do they trust? In most industries, there are influencers. These are people that your target audience trusts, which means partnering with that influencer could offer immense value to your content marketing plan and business goals. Browse social media, as well as forums, and you can probably spot a few influencers your audience trusts.

3. Audit your content

4. Write your content guidelines

5. Brainstorm your content

6. Develop your content management process

7. Measure your content strategy’s success

Why is content marketing important?

1. Generates new leads

2. Creates brand awareness

3. Cost-effective

4. Encourages conversions

5. Boosts your search engine rankings

6. Builds trust with your consumers

--

--

--

Entrepreneur and graphic designer. Owner of DeCast Design. MS in Human Rights. World Citizen and freelance writer. Madrid based. www.decastdesign.com

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

43 Tips and Ways How to Promote Your Blog #ShiftFact

Bot agencies that made their own products and became SaaS companies

SEO for a web-store: things to change

How to Set-Up Facebook Ad Campaign to Boost Website Traffic?

Make the Most of Social Data: 6 Practical Use Cases

5 Top Strategies to Retain Customers on your eCommerce Store

Article Marketing — Three Counterintuitive Things To Do Before Writing A 400 Word Article

7 Social Media Tactics for Businesses That Struggle With Social

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Manuel Castañeda

Manuel Castañeda

Entrepreneur and graphic designer. Owner of DeCast Design. MS in Human Rights. World Citizen and freelance writer. Madrid based. www.decastdesign.com

More from Medium

4 Essential Marketing strategies for any startup.

Strategies for Building an Effective Marketing Campaign

6 mistakes to steer clear from, for mobile marketing success

Accept Business Validation From Unexpected Places