Tribes, revolution, engagement, philosophy, and more. As time passes, people are becoming to get involved with the digital asset space and are beginning to understand the different narratives that drive it. Some people think that the narratives in the space are behind the times from the world of 2017 when…

Let´s start with this statement: Say goodbye to the Internet of Things and hello to the Internet of Behaviours! When you think of scientific advances in the year 2020, the first that springs to mind might be the startling speed at which various vaccines against Covid-19 have been developed, but this year has also been filled with progress on other fronts. Internet of Behavior is something we’ll become increasingly…

According to a new survey from FTI Consulting, consumers are spending about 4% less this holiday season overall than last year. Thirty-three percent of the survey´s respondents said they will be spending somewhat or significantly less than last year, while only 15% are spending more. …

As countries across the world went into lockdown to prevent the pandemic from killing people, the economic consequences of Covid became as deadly as the health consequences. Across the world, factory lines, schools, universities, manufacturing hubs, retail chains, hotels, resorts, cafes, small shops, and many others began falling silent. …

You might know your social media content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to take shortcuts wherever you…

There is a massive surge in interest and participation in short-form video to remain relevant by brands. In a media landscape where a 15-second homemade video on TikTok, Instagram Reels, or Triller can generate millions of views, how does a brand evolve its voice and stay on trend? …

With the potential to double website conversion rates, more companies are turning to content marketing to grow their businesses. While their content marketing strategies may vary, every organization wonder, “How can we create the best content marketing strategy?” A content marketing strategy focuses on developing and launching a competitive content…

How hashtags work, what they can do for your business, and how to use them to reach more people every time you post on social media. By using hashtags in your posts, you can reach untapped audiences on your social networks, which may be interested in your content, product, or…

The Covid-19 pandemic has exposed the frailties of behavioral science and, shown marketers are underestimating the significance of signs when it comes to understanding customer behavior. Marketers are “underestimating” the significance of the signs that offer an insight into customer behavior because they are failing to observe them. Marketers should…