According to Wikipedia:

Cyberpunk is a subgenre of science fiction in a dystopian futuristic setting that tends to focus on a “combination of low-life and high tech” featuring advanced technological and scientific achievements, such as artificial intelligence and cybernetics, juxtaposed with a degree of breakdown or radical change in the social order.

Much of cyberpunk is rooted in the New Wave science fiction movement of the 1960s and 1970s, when writers like Philip K. Dick, Roger Zelazny, John Brunner, J. G. …


Tribes, revolution, engagement, philosophy, and more.

As time passes, people are becoming to get involved with the digital asset space and are beginning to understand the different narratives that drive it.

Some people think that the narratives in the space are behind the times from the world of 2017 when the adoption of Bitcoin was just taking hold and every other digital currency was a threat.

We have already seen the crypto winter when the entire space fell nearly 90%. …


Let´s start with this statement: Say goodbye to the Internet of Things and hello to the Internet of Behaviours!

When you think of scientific advances in the year 2020, the first that springs to mind might be the startling speed at which various vaccines against Covid-19 have been developed, but this year has also been filled with progress on other fronts.

Internet of Behavior is something we’ll become increasingly aware of — and that we might have to grapple with as a society.

By 2023, experts predict that the individual activities of 40% of the global population will be tracked digitally in order to influence our behavior. That’s more than 3 billion people! The IoB will challenge “what it…


According to a new survey from FTI Consulting, consumers are spending about 4% less this holiday season overall than last year. Thirty-three percent of the survey´s respondents said they will be spending somewhat or significantly less than last year, while only 15% are spending more. Almost a third (32%) are spending about the same, according to survey findings.

FTI Consulting is a business advisory firm headquartered in Washington, D.C., United States. FTI is one of the largest financial consulting firms in the world and consistently ranks as one of the top global management consulting firms.

The report also found that…


As countries across the world went into lockdown to prevent the pandemic from killing people, the economic consequences of Covid became as deadly as the health consequences.

Across the world, factory lines, schools, universities, manufacturing hubs, retail chains, hotels, resorts, cafes, small shops, and many others began falling silent. Millions lost their jobs, millions lost their livelihood, and with the global recession imminent, millions more will likely be at risk.

The world economy almost came to a screeching halt, and it shows. …


You might know your social media content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to take shortcuts wherever you can to expand your audience, including ‘buying’ social media followers.
Here, we’ve gone ahead and covered all the questions you might have about buying social media followers to give you a better idea of how it works. …


There is a massive surge in interest and participation in short-form video to remain relevant by brands.

In a media landscape where a 15-second homemade video on TikTok, Instagram Reels, or Triller can generate millions of views, how does a brand evolve its voice and stay on trend? How can marketers tap into this massive surge in interest in the short-form video while remaining relevant and authentic in their communications?

Getting their approach correct is becoming more challenging, due to the massive proliferation of popular user-generated content on social platforms competing for attention with traditional channels.

Brands have to work…


With the potential to double website conversion rates, more companies are turning to content marketing to grow their businesses. While their content marketing strategies may vary, every organization wonder, “How can we create the best content marketing strategy?”

A content marketing strategy focuses on developing and launching a competitive content marketing plan. This plan is the roadmap for all the original content your business plans to create. That content can include written materials, as well as visual ones.

To separate the two, think of your content marketing plan as the “what” and your content marketing strategy as the “how.” Your…


How hashtags work, what they can do for your business, and how to use them to reach more people every time you post on social media.

By using hashtags in your posts, you can reach untapped audiences on your social networks, which may be interested in your content, product, or services. Reaching new audiences will enable you to grow with more of your target audiences.

But first of all what is a hashtag?

A hashtag, introduced by the number sign, or hash symbol, #, is a type of metadata tag used on social networks. …


The Covid-19 pandemic has exposed the frailties of behavioral science and, shown marketers are underestimating the significance of signs when it comes to understanding customer behavior.

Marketers are “underestimating” the significance of the signs that offer an insight into customer behavior because they are failing to observe them.

Marketers should rely less on science and pay greater attention to the clues that show how customer behavior is evolving.

We have to question whether marketers are right to use the word ‘science’ when discussing human behavior, suggesting that behavioral science is something of an oxymoron.

In marketing, as in medicine, observing…

Manuel Castañeda

Entrepreneur and graphic designer. Owner of DeCast Design. MS in Human Rights. World Citizen and freelance writer. Madrid based. www.decastdesign.com

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